Services / SEO
Built to rank on Google and get cited by AI answer engines.
Free 20-minute call · Fixed price in writing
Most SEO work is really just removing the reasons a search engine has to ignore you. Slow pages, missing structure, thin or duplicate content, no clear answer to the question someone actually typed.
We fix the technical foundation first: fast loads, clean semantic markup, structured data, and page-level metadata that says exactly what the page is about. Then we build content structure that a search engine, and increasingly a tool like ChatGPT or Perplexity, can actually understand and quote.
What’s included
A technical audit
We check load speed, crawlability, structured data, mobile usability and indexing, and hand you a plain-English list of what's actually costing you visibility.
On-page fixes
Titles, meta descriptions, heading structure and internal linking, rebuilt around how people actually search for what you do.
Structured data
Schema markup for your business, services and reviews, so search engines and AI tools can read your key facts directly instead of guessing.
Local search setup
Google Business Profile alignment, consistent location and hours, and the on-page signals local rankings depend on.
AI answer engine readiness
Clear, factual, self-contained content and an llms.txt file, so tools like ChatGPT and Perplexity can find and cite your business accurately.
Reporting that means something
Rankings and traffic tracked against the specific searches that matter to your business, not vanity keywords.
Who this is for
- Businesses with a site that looks fine but nobody finds
- Local businesses losing map-pack visibility to competitors
- Anyone who wants to show up when people ask AI tools for a recommendation
- Sites migrating to a new platform that can't afford to lose rankings
Pricing & timeline
Priced around how large the site is and how much needs fixing. You'll get a fixed quote in writing after the audit, not an open-ended monthly retainer unless you want one.
Technical fixes often ship within a week or two. Ranking movement takes longer since it depends on search engines re-crawling your site, usually a few weeks to a few months.
How a seo project runs
Discovery
We audit your current site and figure out what's actually blocking visibility, not just what's easy to fix.
Proposal
A prioritized list of fixes and a fixed quote, ordered by impact instead of billable hours.
Build
Technical fixes and content structure get implemented and checked against real search results, not just a checklist.
Launch
Changes go live with tracking in place, and we keep an eye on how rankings move afterward.
Shipped and live
Restaurant · Local business
Ember & Rye
A restaurant site built around the only two things diners do online: read the menu, book a table.
1 tap from any page to a reservation
Salon · Local business
Maison Lumière
A salon site elegant enough to match the chairs, and smart enough to take bookings at 2am.
24/7 booking, up from phone hours
SEO questions
How is this different from what you already build into every site?
The standalone service goes further than what's already built in: it fixes an existing site's problems or pushes an already-solid site harder on rankings and AI visibility. Every site we build ships with the technical basics, fast loads, semantic structure, schema markup, as a baseline, not the full service.
Can you guarantee a ranking?
No, and anyone who does is lying to you. What we can control is the technical and structural side, which is most of what's actually in your hands. What we can't control is Google's algorithm or your competitors.
What is GEO, and why does it matter?
GEO, generative engine optimization, is making sure tools like ChatGPT, Perplexity and Google AI Overviews can find, understand and cite your business. It leans on the same foundations as SEO: clear facts, structured data and content that answers real questions directly.
Do I need a new website for this, or can you fix my current one?
Most of the time we can work with what you have. If the site is built on something that fundamentally can't be fixed, like a page builder producing bloated code, we'll tell you honestly and talk through the alternative.
Let's talk about your seo project.
A free 20-minute call. You'll leave knowing what it takes, what it costs and how long it runs, whether or not we work together.
You’ll talk to Lee, the founder. Your contact from start to finish.