The challenge
Flowline automates operational workflows. Genuinely useful product, hard to explain in one sentence. Paid traffic was landing on a homepage full of feature lists, skimming for a few seconds, and leaving before understanding what the product would do for them.
The brief was blunt: one page that makes a cold visitor get it in ten seconds and start a trial in under a minute. And the ad campaign was already scheduled, so the deadline was measured in hours.
What we did
Lead with the pain
The hero names the problem first: hours lost to manual busywork. Features show up later, each one framed as the fix for a specific headache.
One CTA, repeated
Start free trial. That's the only action on the page. It shows up in the nav, after the hero, after the social proof, and at the close. Nothing else competes for the click.
Proof right where doubt peaks
Customer logos and usage numbers sit directly above pricing, because that's the moment visitors hesitate.
Built for paid traffic
Hand-coded and tiny. Visitors clicking a paid ad on a mid-tier phone see the page instantly instead of a spinner someone paid for.
The outcome
Designed, built and live in 48 hours, in time for the campaign. Every section maps to a step in the visitor's decision, and the page stays light enough to load in under a second on 4G.
“Turned it around in 48 hours and it looked better than sites we've paid ten times more for.”
